sherwin williams - color portal

In 2009, we were asked by our friends at McKinney to explore a world made of color, literally. The Sherwin colors themselves are the cast of their own story of infinite possibility, taking us places that spark our sense of curiosity, exploration, and expression. The campaigns success has brought a level of charm and nostalgia to the brand through quiet storytelling, a respite from the cacophony or modern advertising. After over a dozen iterations of the campaign, We continue to collaborate with our friends at McKinney to tell stories that capture the essence of "home." Your walls are the quintessential blank canvas for your next adventure.

The precise three color palette shown in the opening serves as the inspiration (Or is it the locations that inspired the colors?) for the idealized landscapes we explore in the rest of the spot.
Each environment is tailored to the cameras perspective; a story that unfolds and motivates the camera from one place to the next through its staging and composition.

I got to be CG lead on this job, modeled the moose and the beach set and got to help out with a little bit of everything here and there.